WEB. SOCIAL. CREATIVE.
I create ultimate digital experiences targeted to the users that care most about your business.
The days of marketing features & benefits are long over. Today's customers want an experience that leaves them satisfied, feeling inspired, and wanting to return to your business. Therefore, targeting and messaging should reflect the type of experience they are going to have when they visit your website, interact with you on social media, or step through the doors into your business.
Understanding How Your Customers Think
Successful marketing campaigns solve problems for your customers. The only way to solve their problems, is to understand how they think and react. When you develop a campaign around how your customers react to their problems, you are already a step ahead.
Research Who Your Customers Really Are
Your customers have places and hobbies they love, websites they favorite, and best friends they want to interact with. When you know the things your customers love to do and where they love to do them, it gives us a better understanding on how and where to reach them.
Attract More Like-Minded Customers
When you create your marketing and messaging around how you or other business stakeholders think, you forget about the end user, your customer. When we know more about our customers, it takes the guesswork out of designing a user experience. The result is more customers who want what you are selling or doing.
Expanding The Relationship
Now that we truly know who your customer is and how to solve their problems, we can start marketing your business through them. If the internet has taught us anything, it's that birds of a feather flock together, meaning that your customers want to engage and interact with other people who have similar interests.